Marketing Head

Assist to develop an annual business plan and contribute to achieve targets. Plan and execute an annual marketing plan tailored to each customer category: Bakery, Dairy, Beverages, Nutra/Pharma/Oral, Confectionery, Lifestyle. According to the priority of focus products, plan and execute intensive promotional campaigns. Co-ordinate new product development, launch and follow-up activities and measurement. Develop and execute a cost-effective annual communications plan including Digital, social media, public relations and advertising. Campaign Creation: Help create digital campaigns across various channels (e.g., social media, email. Establish the information flow of products and services through regular newsletters, new releases and other effective form of communication. Develop and produce cost-effectively sales tools: collateral, visual and written materials. Ensure these to be distributed through the right internal/external channels. Make sure marketing budget expenses are under control.   Co-ordinate with Sales, Application team, Product Development as a prime member of the business development team, to achieve overall company goals. Collect and update the relevant market data and statistics for research and analysis to develop the market opportunities and/or up-date the product mix. Generate relevant insights for products and customer categories to influence customers buying behaviour. Establish and maintain the integrated database and maximise benefits of the system. Establish a system to monitor and review customer satisfaction. Team Leadership: Manage and mentor marketing teams, ensuring alignment with company objectives. IV.- COMPETENCIES / PROFILE (Describe shortly the most important competencies required for the job) Graduate / Post Graduate in Marketing, with at least 10-15 years experience in marketing food or food ingredients in business to business or consumer markets. Good command of written and spoken English, good communicator and team player. Creative, energetic, accurate, strong curiosity. Change driver, self-starter, entrepreneur, visionary, intuitive thinker. Strong business acumen. Decisive / incisive – take charge / move quickly. Resourceful multi-tasker. Manages ambiguity well / works in an unstructured environment. Strategic-oriented : Capacity to participate in creating the strategy of the subsidiary, along with the leadership team. Support to the commercial activities of the Global Markets/Subsidiary. Expertise in Marketing techniques B to C and B to B & ability to work with outside Marketing Service companies. Capacity to influence others and to negotiate (internal and external). Technical Product and range knowledge; functionality of the ingredients. Social Media Marketing : Understand techniques and create implementation and impact measurement plans. Operations : Knowledge of production, distribution, purchasing, costing, R&D, Q&A and food safety. Finance : Analysis of accounts, budget process, reporting procedures. Meeting techniques and management.